Work Outs

Design with me: how I turn ideas into ✨real✨ products #shorts #activewear #fitness

I don’t believe in soulless products that are made cheap, bought cheap, and designed to be thrown away so you can buy more. Unfortunately, those companies (ahem Shein) are also dominating the market right now…😕 It’s reported that they made more than Zara AND H&M combined last year!

But I’m not here to compete (nor could I ever). I’m here to ✨create✨

To me, every single thing I make has to have a why, a purpose, and a meaningful journey into your hands. Every single style you see on the @POPFLEX website takes 9-12 months EACH from sketch to being able to purchase because of how obsessive I get about fit and performance during the product development process. The fitting and prototyping is what takes the longest, but it has to, because if the garment doesn’t fit perfect or perform up to my standards, the whole thing is a waste of everyone’s time. Your time trying on something that doesn’t make you smile = my failure.

I don’t know what your perception of my company is, but the reality is, we’re a very very small team that works REALLY HARD and cares A LOT about you guys. We all read your comments. We have a slack channel dedicated to things you love and one for things you hate 🥲 The entire product dev team is women who work out! So trust me, WE GET IT. And just so you know, the word “cameltoe” comes up more times than you can even imagine in an average conversation 😅

Anyway, it was so hard to edit down 12 months into 60 seconds but I hope you can find some appreciation for the product development process. That’s why I get so excited when a design comes out because it’s like my baby! And look, I can’t tell you how other companies do things (though I CAN easily tell who takes time and who doesn’t based on fit alone), but I wanted to give you transparency into the @POPFLEX process.


Ps: For those wondering about fair labor with our manufacturing partners, fair is the bare minimum. We only partner with factories that get audited and can show us 3rd party certificates proving that they are socially and ethically compliant with labor, health, safety laws etc.

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